ARRI Alexa Mini / RED Helium and Canon CN-E Primes with 100mm/180mm Macro Lenses
MCDONALD’S McCafe
Out-of-home for McDonald’s promoting their McCafe coffee and iced drinks range.
Shot on a combination of RED Helium and ARRI Alexa Mini - the former for the 8K resolution that covers the multiple in-store horizontal screens, and the latter for its cleaner high-speed photography.
Client: McDonald’s
Agency: TMSW
Director: Karen Thomas